SÜLZLE wins German Brand Award 2017

Award for excellent brand management

The SÜLZLE brand has won over the jury among other renowned winners such as LAMY, Lufthansa Systems, Motel One, and KYOCERA. On 29 June, the SÜLZLE Group received the German Brand Award 2017 in the Building & Elements category at a ceremonial gala in Berlin. More than 500 guests from the worlds of business, politics, and the media accepted the exclusive invitation from the German Design Council to the second award ceremony for successful brand management. The award honored in particular the brand relaunch of the SÜLZLE Group in 2014.

The jury’s reasoning was: “SÜLZLE combines steel, energy, and ideas into a group of companies – run by a family, now in its fourth generation, with more than 136 years of experience and tradition. The Group comprises the four divisions SÜLZLE Stahlpartner, SÜLZLE Nutzeisen, SÜLZLE KOPF, and SÜLZLE KLEIN. The brand relaunch has created a consistent and strong brand identity and a homogeneous corporate design. Differentiation of sub-brands allows the Group to approach their customers with focus on the target group.”

The German Brand Award is the most important award for successful brand management in Germany. Award winners are selected by an independent panel of experts from industry and science. The competition was initiated by the German Design Council, which was founded by the German Bundestag in 1953 and donated by the Federation of German Industries, aiming to strengthen the competitiveness of German companies for more than 60 years. The Council discovers, presents, and honors unique brands and brand designers, promoting not only the winners, but also the entire industry.

“SÜLZLE is proud of this award,” explains Managing Partner, Heinrich Sülzle, “because independent experts have confirmed that our brand strategy is on the right track. The continuous improvement of a consistent and strong brand identity allows us to convey to customers and partners our corporate philosophy of a value-oriented partnership.”