TSG Balingen and SÜLZLE Group extend partnership early

Rosenfeld, 8 August 2025 – TSG Balingen and its long-standing main sponsor, the SÜLZLE Group, are continuing their successful partnership: sponsorship agreement extended ahead of schedule – a strong sign of continuity, trust and regional roots. The partnership was signed by TSG Managing Director Jonathan Annel and Heinrich Sülzle, Managing Partner of the SÜLZLE Group.

The Rosenfeld-based family business has been supporting TSG Balingen as its main sponsor since 2009 – and has been a reliable partner both on and off the pitch ever since. The recent promotion back to the Regionalliga Südwest is not only a sporting milestone, but also the result of many years of sustained development work – supported by a high level of voluntary commitment, the partnership with the SÜLZLE Group and the contribution of other sponsors. A collaboration that goes far beyond traditional sponsorship.

‘The promotion was a special moment for all of us – it shows what can be achieved with team spirit, passion and regional solidarity. We are delighted to be able to continue supporting the club as its main sponsor in the future. Promoting young talent is particularly close to our hearts,’ emphasises Heinrich Sülzle.

TSG can look back on an outstanding Oberliga season: with passionate football, team spirit and an average attendance of over 1,200 per home game, the team impressed both athletically and structurally. But it wasn’t just the first team that was in the spotlight – the youth teams also continued to develop. A real highlight for the youth department was the U19 match against the VfB Stuttgart youth team.

The successful TSG experience weekend with the SÜLZLE Cup on 18 and 20 July 2025, with 18 participating teams and numerous visitors, impressively demonstrated the close ties and active cooperation within the TSG family.

As part of its preparations for the upcoming regional league season, TSG Balingen presented a very special event: on 6 August, the team welcomed the reigning Saudi Arabian record champions and FIFA Club World Cup participants Al-Hilal for a thrilling test match. In front of a sold-out crowd of 3,700 spectators, the players faced international stars such as Joao Cancelo, Theo Hernandez, Kalidou Koulibaly and Sergej Milinkovic-Savic – an unforgettable experience for the team and fans alike.

‘The strong partnership with SÜLZLE reflects our shared values: sustainability, responsibility and regionality,’ explains TSG Managing Director Jonathan Annel. “This support is invaluable, especially in the youth sector. Our philosophy – to promote talent from the region – is a long-term one and is paying off more and more clearly.‘ Eugen Straubinger, Chairman of TSG Balingen Fußball e.V., adds: ’The fact that we were able to bring such highlights to Balingen with an international top friendly match like the one against Al-Hilal is also a strong sign of the development of our club and the great trust of our partners.”